Alberto Maggini | Fondazione Pastificio Cerere

May 14, 2026

ULTRA FLAT is the solo exhibition by Alberto Maggini curated by Gianlorenzo Chiaraluce.

By staging beauty rituals, Alberto Maggini constructs ambivalent representations in which the boundaries between true and false, nature and artifice, the precious and the ordinary, the artwork and the everyday object grow increasingly tenuous, to the point of near dissolution.

At the heart of the project – conceived as a parody of a beauty salon – is the relationship between beauty and power, aesthetics and norms. Far from being a natural or universal value, beauty is presented here as a layered cultural construct, shaped by symbolic, technical, and economic systems that define standards, models, and desires far more complex than their innocuous and primitive simplicity might initially suggest. The beauty salon thus becomes a narrative device through which to interrogate the processes governing the construction of the self, alongside its standardization, and its associated contemporary rituals.

Visual identity curated by Giampiero Quaini.

Fondazione Pastificio Cerere
Via degli Ausoni, 7, Rome
Instagram

Fondazione Pastificio Cerere
Rome
Roma